For those of you who don’t know me, my name is Earnest Pettie, and I’ve worked in the viral web for over 15 years. I currently lead trends research at YouTube on the Culture and Trends team. This site is my “Rough Draft,” where I am writing weekly mini essays on the internet and culture. The goal is to just get things out of my head instead of letting them die a slow death, waiting to be perfected.
I’d like to send you these posts in a newsletter for a few reasons. Because these are new and emerging ideas, I’d love feedback from other people who are interested in the internet and culture. I don’t want those conversations to be mediated through social media platforms. In the long run, I’d love to develop a community of like-minded trends folks.
This newsletter will be:
- Free, always.
- Weekly, mostly.
- About the internet and culture, primarily.
If this sounds like something you’d be interested in, please subscribe!
Previously on “Rough Draft”
The NFL’s altering of Alicia Keys’s Super Bowl performance and Warner Bros. cancellation of Coyote vs. Acme call to mind one of my favorite corners of the internet, Lost Media.
It’s 2006. You open YouTube in Firefox and see the Flash-based video player showing low-resolution footage of kids dancing to a song called Chicken Noodle Soup. It feels like that day’s bit of Internet fun. You have no idea that those few videos represent Black culture preparing to forever shift how the internet and music…