I’m often called on to share a point of view on digital culture. These are some of the articles I was either quoted in or to which I contributed.
2023
The Miley Cyrus hit ‘Flowers’ is in nearly 600,000 Shorts, but its impact spans all YouTube formats – Sam Gutelle, Tubefilter (cached)
YouTube trends: Unusual, new storytelling formats that viewers are loving right now – Roya Zeitoune, Think With Google (cached)
‘Skibidi Toilet’ isn’t mindless — it’s a ‘cultural touchstone’ that captures the anarchic spirit of the internet – Lindsay Dodgson, Business Insider (cached)
The science of wholesome content: How marketers can harness the feel-good factor – Mailine Swildens, Think With Google (cached)
Black YouTubers are getting credit for their contributions to the culture and carving their own spaces – Kyra Alessandrini, Blavity (cached)
‘Get Ready With Me’: Video genre that focuses on everyday life is everywhere — and not slowing down – Haleluya Hadero, Associated Press (cached)