Pointless take: Last Christmas is not a Christmas song. It’s a New Year’s song.
My 2025, Rewound. A recap of what I watched.
I created a spreadsheet of everything I watched across every platform and asked Gemini to create an Unwrapped/Recap style review of my year in media. I've gotta say... not bad!
The Monoculture: hiding in plain sight
The monoculture isn't dead; it has simply moved to venues like gaming and social feeds where traditional metrics fail to look. This is the final part of my series on the architecture of culture.
The Evolution of Community
Social connection hasn't disappeared; it has migrated from physical villages to hyper-specific virtual communities that now act as the incubators of culture. Part 2 of my series on the new architecture of culture maps this landscape and explains why we misunderstand the cultural gravity of the niche.
How to Understand “Relevance”
The internet has reorganized relevance into three distinct layers—Personal, Social, and Cultural—rendering the old "trickle-down" funnel obsolete. Part 1 of my series on the new architecture of culture explores how to navigate these new paths to cultural ubiquity.
2024 Professional Wrap-up
Every year, I begin work wondering what I could possibly do that could be new or different, and...
New “Flowers” and an awards update
It's been a year since my last post about Flowers. A year ago, we had a premiere screening in Hollywood, and we'd released two of three videos we'd produced in the series. Last Friday, we released the last in our latest batch of videos, bringing our total to six. In the meantime, our series has won several awards!
How to deal with the feeling of too many “trends”
There's an opinion becoming dominant in the world of "trends" that the Internet is generating too many trends too quickly for anyone to keep up with, that the word itself is becoming meaningless as a result. I think this perspective is the antidote.
How Coyote VS Acme and Alicia Keys connect to my favorite corner of the internet
The NFL's altering of Alicia Keys's Super Bowl performance and Warner Bros. cancellation of Coyote vs. Acme call to mind one of my favorite corners of the internet, Lost Media.
Flowers: Chicken Noodle Soup (a personal reflection)
It’s 2006. You open YouTube in Firefox and see the Flash-based video player showing low-resolution footage of kids...