








Cliches aren’t born; they develop from the abuse of repetition. I think that the speed and scale at which generative AI works will likely send certain phrases and constructs speeding into their second lives as cliches faster than we’ve ever experienced. The em-dash discourse was just the beginning.
YouTube’s 20th continues with a trends report we released today. Some parts of this story will be very familiar, but I think you’ll find surprises in the data. https://www.youtube.com/trends/report/tr25-20th-birthday/