Category: Essays

The monoculture isn't dead; it has simply moved to venues like gaming and social feeds where traditional metrics fail to look. This is the final part of my series on the architecture of culture.

Social connection hasn't disappeared; it has migrated from physical villages to hyper-specific virtual communities that now act as the incubators of culture. Part 2 of my series on the new architecture of culture maps this landscape and explains why we misunderstand the cultural gravity of the niche.

The internet has reorganized relevance into three distinct layers—Personal, Social, and Cultural—rendering the old "trickle-down" funnel obsolete. Part 1 of my series on the new architecture of culture explores how to navigate these new paths to cultural ubiquity.

There's an opinion becoming dominant in the world of "trends" that the Internet is generating too many trends too quickly for anyone to keep up with, that the word itself is becoming meaningless as a result. I think this perspective is the antidote.

As the things that traditionally bound us together have receded in our social lives and the internet is increasingly that social glue, have we allowed fandoms to replace institutions in our lives?